Ipswich has undergone an extensive rebuilding and a gentrification programme in recent years, principally centred around the waterfront. This has turned a former industrial dock area into an emerging residential and commercial centre.
This regeneration has sought to market the town towards high net-worth individuals in the DINKY demographic. This is encouraging economic migration and supporting Ipswich’s status as a commutable London satellite town .
The average property price in the town is approximately £148,000, significantly lower than the UK average of around £228,000, meaning there are plenty of bargains to be had in this increasingly popular location.