Supermarket giant Tesco is waging a war on rivals as it prepares for the biggest price squeeze since the 1920s.
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The bitter battle will involve Asda, Sainsbury’s, Morrison’s and successful budget chains such as Aldi and Lidl.
Tesco has seen a loss of market share in the last few months and has suffered greatly at Asda’s promise to buy 10% cheaper on all basket foods. Asda’s Price Guarantee campaign has tarnished Tesco’s sales as a result the retailer is set to launch a “dramatic new offensive”, according to retail magazine, The Grocer.
As one of the UK’s largest supermarket chains gears up for Christmas, Tesco is set to move away from promotions to permanently low prices.
One Tesco store manager told The Grocer, “We have been told to make sure we are available this weekend and we understand something big is happening on Monday. The assumption is that it’s a price offensive.”
In preparations for Tesco’s new price war, here are some top tips on how to save money on a food shopping.
1. Make a shopping list
Before you leave the house to do a weekly shop, check what you have already so that you don’t end up with duplicates and none of what you actually need. Check what you have so that you can plan meals and don’t forget to keep an eye on use by dates so you can freeze items and plan your meals around what needs to be eaten first.
2. Don’t shop on an empty stomach
If you are hungry and decide to go food shopping you are more likely to give in to temptation and end up purchasing food that is easy to cook/ consume then rather than what may be suitable for your budget and the rest of the week.
3. Bulk buy
Stock up on items that you use often that keep. Everyday items such as rise, pasta and cereal keep for longer than a week so if you buy in larger quantities it will be more cost effective and last for longer. There are rumors that Tesco will adopt a countdown strategy, where groups of products will be offered at £% and other bundles at £4, £3, £2 and £1.